The main media event in Ukraine and the largest Eastern European forum in the field of audiovisual content, held in Kyiv since 2011.

The program is subject to change

  • Day 1
  • Day 2

Registration

09:00

Welcome speech

10:00 – 10:05

The Role of State Institutions and Public Broadcaster in Shaping a Healthy Media Ecosystem

10:05 – 10:45

TV Viewing Trends. Ukrainian TV 2021–2023: Programming Structure, Landscape Changes, Audience Migration

10:50 – 11:10

Talk with Media Business Leaders: Current Challenges, Development Strategies, New Collaborations

11:15 – 11:55

Challenge Accepted! How to Sell TV Advertising in the Face of a Limited Measurement Panel and Mass Blackouts

12:05 – 12:45

Digital Advertising: Win-Win for Brands, Agencies and Content Producers

12:45 – 13:25

What We Talk About When We Talk About War: Results of Focus Groups Research by TSA-USAID

Report

13:35 – 13:55

Socially Important Content. Changing the Mindset of Producers, Broadcasters, and Viewers in the Current Ukrainian Reality

13:55 – 14:35

Lunch Break

14:35 – 15:45

Screening of the ‘Parent Committee’ Drama Series. The Series Is Produced with the Support of USAID

14:45 – 15:45

Global Trends by David Ciaramella. Non-scripted shows

15:45 – 16:05

The Transformation of Entertainment Shows During the War

16:05 – 16:35

Global trends by David Ciaramella. Drama series

16:40- 17:00

Ukrainian Drama Series for Local and Global Markets

17:00 – 17:40

Doing Disruption by DNA: How to Egineer and Execute Your Journey to a Global Content Innovation Powerhouse

17:50 – 18:30

Innovations in the Content Industry. Practical Questions About the Future That Has Already Arrived

18:30 – 19:00

Networking cocktail

utill 21:30

Registration

09:00

Welcome speech

10:00 – 10:05

Ukrainian Animation: Expectations vs Reality

10:05 – 10:45

Commercial Success of Documentary Projects? Yes!

10:50 – 11:30

Private and Corporate Investment in Content Business. A Case Study of ‘The Witch. Revenge’ Feature Film

11:40 – 12:10

Collaborations Between the Content Industry and Non-Media Businesses: Why, How, Results and Prospects

12:15 – 12:55

Brand Licensing and Its Role in the IP Universe. Ukrainian Cases

13:00 – 13:30

Lunch break

13:30 – 14:30

Box-Office Leaders. Rating of Ukrainian Producers, Directors, Screenwriters, Cinematographers 2014–2024

14:30 – 14:50

Challenges of Wartime Film Production. Components of Ukrainian Film Success

14:50 – 15:30

How Ukrainians’ Viewing Habits Changed During the Full-Scale War: Cinemas, Platforms, Readiness to Pay for Content. Presentation of Sociological Research Results

15:40 – 16:05

Theatrical Film Distribution During the War. How to Learn to Stop Worrying and Love the Power Generator

16:05 – 16:45

Global Streaming Services Performance and Footprint Insights

16:55 – 17:15

From Local to Global: the Evolution of Ukrainian Content in the International Market

17:15 – 17:35

Ukrainian Streaming Services: Сhanges in the Monetization Model, the Role of Ukrainian Content, and Prospects for the Production of Originals

17:40 – 18:20

Networking сocktail

until 22:00

Speakers

Industry Partners

Network Partners

Media Partners

KMW’23 Podcast

KMW’24 Venue:

UNIT.City Innovation Park

3 Dorohozhytska Street, Kyiv

For general inquiries regarding registration and participation: info@mrm.ua | +380 44 459 46 10

For partnership inquiries:

Oleksandra Biruk o.biruk@mrm.ua